We collaborate with progressive fashion, luxury, and lifestyle brands to move culture forward.
Transforming work and creativity with AI
Our mission is to provide a perfect balance between theoretical knowledge and practical applications, guiding organisations as they navigate the complexities of AI adoption.
From Content Production assisted by AI, from visual elements to product description.
Not with your data? It’s not your AI
Own your AI, or it will own you. Third-party AI solutions are expensive: your data privacy and legal liabilities.
These solutions require sharing sensitive information, which could put you in a precarious legal position and compromise your data's privacy.
In-house AI Models
We specialise in various fields and tailor bespoke ML models to meet your needs.
Your data deserves more than a one-size-fits-all solution; it deserves an AI model as unique, dynamic and evolutive as your business.
Our ML models turn your data into actionable, valuable insights.
Strategy & Insight
- Brand Strategy
- Content Strategy
- AI TRANSITION & ADOPtiON
- AI CUSTOM MODELS
Campaigns & Content
- Creative Ideation & Development
- content production
To adeptly navigate intellectual property in AI-generated content, employing a multi-faceted approach is prudent. Using rights-cleared or open-source datasets with explicit licensing terms for AI training can mitigate legal quandaries. Establishing transparent licensing frameworks further clarifies AI-generated content's use and distribution rights. Integrating Human-in-the-loop (HITL) approaches ensures tangible human oversight in AI content creation, potentially aligning with existing copyright frameworks. Adhering to fair use guidelines and drafting custom contracts can provide additional layers of clarity and agreement on the transformative use of existing works and the rights and obligations of all involved parties. A conducive environment for the ethical and legal creation, training, and use of AI-generated content can be fostered through such a well-rounded strategy.
London: +44(0)739 7944 006
Lisboa: +351(0)934 759 497
Second Home London
68 Hanbury Street
London, E1 5JL, UK
Second Home Lisboa
1st Floor - Time Out Market
Lisboa Mercado da Ribeira
Avenida 24 de Julho
1200-479 Lisboa, PT